In June of 1997, TVBS Media Group began expanding out from Taiwan and into the international arena. TVBS Asia began broadcasting Taiwan's best, most varied programming to Chinese-speaking audiences all over the world. It was the first Taiwanese media outlet to broadcast overseas.

TVBS Asia is the favorite channel of overseas Chinese, broadcasting Taiwan's finest, liveliest, and most varied entertainment information programs and other rich and varied content around the clock to Chinese-speaking audiences around the world, be they in Singapore, Malaysia, Australia, Indonesia, Hong Kong, or Macau.

Aside from providing the best programming content, TVBS Asia has allowed Taiwan's favorite programs like Lady First and Super Taste to make it onto the world stage, to be welcomed by even more overseas viewers.